Agadir is a bustling beach city and the capital of the south of Morocco. It is at once the principal fishing port of the region and well known for its expansive, clean 6km beach. There are typically over 340 days of sunshine a year, making the vibe of this place a lot like San Diego. This is one of the favorite cities of King Mohammed VI, who comes here occasionally to jet ski. The extra attention shows with new construction and a neat waterfront boulevard. Agadir has the most pleasant city beach in Morocco and women travelers will be happy to sport their swimsuits without the extra attention given them in most other Moroccan cities.

With sun nearly every day of the year, a long, clean beach and numerous European-style restaurants, cafés, and hotels, Agadir is one of the fastest growing cities in Morocco. However, if you’re looking for a traditional Moroccan experience, this is not the place for you.

Recommended Accommodations

Under 400Dh

Hotel Tiznine (3 Rue Drarga, tel. 0528/843 925, 90Dh) in Nouveau Talborjt is refreshingly non-smoking. Rooms are clean, though sterile, with regular tile work and no real charm to speak of. However, for the price, this is unbeatable in Agadir.

400Dh – 800Dh

Atlantic Palm Beach Hotel (Sector A, tel. 0528/235 303, http://www.atlanticpalmbeach.com, 450Dh), a modern hotel with comfy beds and views out over the Atlantic, though you’ll want to ask for top-floor accommodations at booking to really take advantage of those views.  This is one of the best values going in Agadir.

Over 800Dh

Dar Maktoub (Chemin l’Oued Souss, Founty, tel. 0528/337 500, http://www.darmaktoub.com, 900Dh), just a few minutes south of the Secteur Touristique of Agadir in the Founty neighborhood nestled between a number of golf courses. This sprawling guest house is tucked away into well-manicured grounds, replete with bougainvillea, aloe, daisies, and hundreds of other plants, and features a private pool, restaurant, wifi, and friendly staff that will see to your needs. The rooms all feature top-of-the-line beds and cozy linen with plenty of charm.

Recommended Restaurants

Seafood lovers should stop by the fishing port, where there are several barbecues open all day long where you can sit and enjoy a fresh-grilled seafood lunch with Moroccan round bread, olives, and mint tea for 40Dh. What’s served is what has been caught that day. Be careful of the touts, though. They will try to steer you toward options where you might spend 3-4 times as much. Before or after lunch, make your way down the slipway and check out the boats. The cacophony here is half of the fun of eating at the port.

Via Veneto (Blvd. Hassan II, in front of Pl. Al-Amal, Sector Touristique, tel. 0528/841 467, daily 11am-1:30am, 70Dh). Stick to the pizza at this friendly little joint on the main boulevard. The brick facade exudes a sort of rustic charm echoed in the no-frills wood-fired pizzas that have a bit more zest than others in town. Service is prompt and with a smile. The full bar is at your disposal, though the aperitif is an acquired taste.

If upscale is your thing, make a beeline for Pure Passion (Complexe Marina, Sector Touristique, tel. 0528/840 120, noon-3pm and 7pm-11pm, 300Dh), with fantastic views over the bay and marina, attentive staff, chefs that prepare your filet perfectly to instruction, and generous portions. From the amuse bouche through courses of succulent crab croquettes, lamb with honey and thyme sauce, buttery monkfish or perhaps the chateaubriand, your senses will be swimming, which seems appropriate given the location.